The condiment company has launched a limited edition Ed Sheeran x Heinz bottle featuring some of Ed’s own ink, including a rose, puzzle pieces and a paw print. The bottle comes in a Collector’s Edition box that looks like a stereo speaker.
“There’s only 150 in the world and we’re raising money for @EachHospices and @RiseAgainstHunger, pretty cool eh?” Ed wrote on Instagram. “Check out the link in my bio and my stories for details on how to get one.”
Of the 150 bottles – all autographed by Ed – 104 will be given away via an online sweepstakes, which runs through August 23rd. Three bottles will be auctioned at Christie’s on August 15th to raise money for two of Ed’s favorite charities: East Anglia’s Children’s Hospices and Rise Against Hunger. The rest will be gifted to superfans or will travel to select museums across the globe.
Back in June, Heinz created an ad starring Ed, based on the singer’s original concept. It also launched special limited edition “Edchup” bottles in honor of National Ketchup Day.