Ed Sheeran is opening up a series of pop-up stores across the U.S. and worldwide, which will feature exclusive merchandise, as well as limited-edition collaborations with the streetwear brands Kid Super, Chinatown Market and Rhude.
The U.S. shops will only be open on Friday, for about six to eight hours, in New York, Philadelphia, Houston, Chicago, Atlanta, Dallas, L.A., Boston, Detroit and Seattle. The stores in Canada, Australia, New Zealand, South America, Asia and several European countries will be open for several days.
The shops are opening in conjunction with the release of Ed’s new album No. 6 Collaborations Project, which is also coming out on Friday. Additionally, Sheeran released a performance video of his latest song, “Best Part Of Me” featuring Yebba. The moody black and white clip was recorded live at the legendary Abbey Road Studios and features Sheeran on acoustic guitar as the duo harmonizes with each other.
He’ll also release a video for the song “Antisocial,” his collaboration with rapper Travis Scott on Friday.
https://www.billboard.com/articles/columns/pop/8519365/ed-sheeran-pop-up-shops-new-album
